Neveen Alshawabkeh
My Biography
At the beginning of her career and as soon as she graduated from the university after obtaining her first university degree, Nivine Al-Shawabkeh started her practical journey, so she went through the work in the private sector in a number of jobs in various sectors; from journalism and finance to sales and the information technology sector through the logistics sector, commercial brokerage and the mining sector, and after more than ten years she decided to be an entrepreneur and started her journey with the business sector.
With the opening and registration of Al-Maeen Marketing and Distribution Company, the beginning was the beginning and then owning a coffee manufacturing factory, then buying a sanitary paper production line and ending with the production of sterilization wipes due to the emergence of the need and necessity due to the Corona pandemic and the shifts in consumption and production patterns, and with a clear vision and high ambition was the vision of producing the HiPO brand to be the product of the future, which is more than a napkin and better than a cloth, less than a machine, it is the future of the wipes industry, to become multi-use wet wipes and specialties.
And here the story began and the production challenge began with it, as the idea is clear (napkin + solution material “a compound of several substances”), the napkin is present and produced and we can control its measurements and specifications, but with the transformation of the world due to Corona to sterilizers of all kinds, types, shapes and sizes The production was directed towards wet wipes dedicated to sterilization, and the journey of challenge, experiments and tests began for the type of fabric most suitable and most compatible with the sterile solution added, the percentage of sterilization, the active substance, the shape of the package for the final product and the best After hundreds of experiments that lasted for more than two years, the idea that emerged due to the Corona pandemic had to be developed into a commercial product idea (customized wet wipes), so we have wet wipes for almost every specialized use in the field of daily life, and with the possession of the necessary knowledge and experience, these products with their excellence and uniqueness at the global level became available for consumption and available in the market under one brand, HiPO.